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Production
Full-service commercial photo/video campaign production from pre to post.
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Fenty Beauty
case studies
Rihanna’s Fenty Beauty was a beauty industry game-changer. We launched the most inclusive range of shades seen from a makeup company with a series of video + stills. Role : Producer.
RayBans x Meta
OOH (primarily subway), in-store and social stills + motion campaign for a RayBans x Meta collaboration featuring “Story” glasses. Ad Agency : BBDO. Role : Sr. Producer.
Kiehl’s
OOH, web and social shoot in a special campaign We Skincare About You highlighting Kiehl’s top tech innovations + skincare products with some of the brand’s own employee “Skincare Experts” cast from stores around the world. Ad Agency : Marcel. Role : Sr Producer.
[IG] We cast “real people” for a product demo of Kiehl’s latest skincare technology.
[TikTok] Watch Kiehl’s skincare experts test their knowledge in this fun interview-style blind product test.
[IG] One of Kiehl’s skincare experts explains how to fight oily skin and the benefits of the product.
Billboard, OOH and other web + social assets featuring Kiehl’s own Skincare Experts.
LǍOLAO Studios
In Mandarin, laolao is an affectionate term for maternal grandmothers. A lifelong love of knitting to bound the family together during the isolated state of the world in 2020. This heritage is celebrated in launch campaign Woven Love which was shot between New York City and The Hamptons. Ad Agency : Manifesto. Role : Executive Producer.
CoverGirl
CoverGirl returns to their Easy Breezy Beautiful beginnings with the launch of a new skincare line, alongside a slew of color cosmetics products for this in-store + packaging campaign. Role : Sr Producer.
Additional Projects
