PROTOCOL : Pinterest wants in on the creator economy. Can it do it the Pinterest way?

Read Anderson’s feature in Protocol, highlighting his place as an authority on the Pinterest platform.

Protocol is a new media company from the publisher of POLITICO, focusing on the people, power and politics of tech. Technology is no longer just an industry; it’s a global power center with the sweep and impact of any nation’s capital.

Most of Pinterest's best-known creators didn't start using Pinterest as creators. In fact, most of them started using the platform well before the phrase "Pinterest creator" was even a thing. They simply did what everyone else did: pin stuff they like, create boards, use the platform to find inspiration.

Anderson, a photographer and another of Pinterest's early creators, has built an audience by bringing people behind the camera. A recent five-video Idea Pin takes viewers inside his camera bag and another offers 10 tips on how to take great self-portraits. "I always like to kind of bring it down to earth a little bit more," he said. "So anyone who might be interested in having a creative career doesn't find it so guarded and daunting, but they can really see a path there."

Read the full piece here.